אודות
.הפילוסופיה והערכים המניעים אותנו ליצירה
מניפסט
מניפסט – מִנְשָׁר שֵׁם עֶצֶם, זָכָר
הצהרה אידאולוגית פומבית של רעיונות, תוכניות, אמונות וכד’, שנותן אדם או ארגון;
אנחנו ב ABS מאמינים שהבסיס לאושר ושלווה פנימית נמצא בזירחתם המאוזמנת של יצירה, גוף ונפש.
ההגדרה המדויקת של המושג ״וולנס״ הינו תהליך אקטיבי, במהלכו האדם נהיה יותר מודע ומבצע בחירות לחיים טובים ומוצלחים יותר למימוש הפוטנציאל האישי וההגשמה העצמית ולא רק לטובת הבריאות.
״If it makes you feel well – it’s wellness“
FOUNDER
ROI is a visionary entrepreneur who aspires to elevate the world of wellness through healthy pleasures.
She developed her creative sense at an early age. While growing up around the architectural world, ROI was exposed to art, history, and design – a significant source of inspiration that shapes her unique world perspective.
Her wellness path began as a fitness trainer for the Israeli Air Force. During her service, ROI developed a method to decrease the severe impact of the G-force on fighter pilots. Those two years sparked her passion and skill set, producing tailor-made fitness programs for diverse bodies and needs.
At that time, ROI’s personal world turned upside-down. Her father, who was only 52, suddenly had a stroke.
This experience made her realize how short life is, and she chose to look at uncertainty as what makes life precious.
Determined to pursue her future wellness career and live life to the fullest, she dedicated the next five years to training and research. She acquired a wide range of diplomas, including physical training and Pilates, while gradually forming her intelligent teaching approach: combining scientific research with the art of every individual’s unique differences.
Being exposed to elite athletes made her realize how much the mind can impact the body and shape how we experience life. Her new desire was to understand the mind-body connection, leading her to immerse herself in yoga and in different cultures, and to question the way we pursue wellness in the modern world.
With the mindset of a yogi and the determination of a CEO, ROI’s mission is to bring together all her knowledge, passion, and lifestyle with an elegant, refined aesthetic into well-being experiences. Her goal is to reshape how we consider wellness, elevating the wellness world through healthy pleasures.
